{"id":18733,"date":"2025-10-13T13:49:36","date_gmt":"2025-10-13T11:49:36","guid":{"rendered":"https:\/\/www.trips-group.com\/transformation-will-only-succeed-if-people-are-allowed-to-help-shape-it\/"},"modified":"2025-10-13T13:54:19","modified_gmt":"2025-10-13T11:54:19","slug":"transformation-will-only-succeed-if-people-are-allowed-to-help-shape-it","status":"publish","type":"post","link":"https:\/\/www.trips-group.com\/en\/transformation-will-only-succeed-if-people-are-allowed-to-help-shape-it\/","title":{"rendered":"&#8220;Transformation will only succeed if people are allowed to help shape it&#8221;"},"content":{"rendered":"\n<p>Innovation begins with courage &#8211; and sometimes simply with the first step<br\/><br\/>On October 7, 2025, TRIPS Managing Director <strong>Caroline TRIPS <\/strong>was the keynote speaker at the <strong>B2B Communication Days in W\u00fcrzburg<\/strong>. Under the motto &#8220;Innovation and transparency as a driver of success: the transformation journey of the TRIPS group&#8221;, Trips described the development of the Grafenrheinfeld-based company. <br\/><br\/>In her keynote speech, she explained that the TRIPS group sees innovation not just as technological development, but rather as an attitude: being open, sharing, trying things out &#8211; and consistently focusing on transparency, trust and values. &#8220;Transformation can only succeed if people are allowed to help shape it,&#8221; said Caroline Trips. <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"18728\" src=\"https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0583-scaled.jpg\" alt=\"\" class=\"wp-image-18728\" srcset=\"https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0583-scaled.jpg 1920w, https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0583-225x300.jpg 225w, https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0583-768x1024.jpg 768w, https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0583-1152x1536.jpg 1152w, https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0583-1536x2048.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"18729\" src=\"https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0590-768x1024.jpg\" alt=\"\" class=\"wp-image-18729\" srcset=\"https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0590-768x1024.jpg 768w, https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0590-225x300.jpg 225w, https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0590-1152x1536.jpg 1152w, https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0590-1536x2048.jpg 1536w, https:\/\/www.trips-group.com\/wp-content\/uploads\/2025\/10\/IMG_0590-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n<p>AI was naturally a major topic at the event &#8211; and here, too, it is clear that AI is not an end in itself. It is a tool that helps us to make processes smarter, more sustainable and more efficient. The decisive factor is how we use it &#8211; responsibly, with humanity and foresight.  <br\/><br\/>Caroline Trips encouraged all companies to take AI seriously: &#8220;It offers enormous potential if we integrate it into our organizations in a smart, courageous and value-oriented way,&#8221; said Trips.<br\/><br\/>A big thank you to the organizers and to everyone who made this day a real highlight. The open exchange, the energy and the passion for entrepreneurship showed once again: &#8220;Together we shape the future!&#8221; <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation begins with courage &#8211; and sometimes simply with the first step On October 7, 2025, TRIPS Managing Director Caroline TRIPS was the keynote speaker at the B2B Communication Days in W\u00fcrzburg. Under the motto &#8220;Innovation and transparency as a driver&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[102,98],"class_list":["post-18733","post","type-post","status-publish","format-standard","hentry","category-company","tag-caroline-trips-en","tag-trips-group-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.trips-group.com\/en\/wp-json\/wp\/v2\/posts\/18733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trips-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trips-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trips-group.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trips-group.com\/en\/wp-json\/wp\/v2\/comments?post=18733"}],"version-history":[{"count":1,"href":"https:\/\/www.trips-group.com\/en\/wp-json\/wp\/v2\/posts\/18733\/revisions"}],"predecessor-version":[{"id":18734,"href":"https:\/\/www.trips-group.com\/en\/wp-json\/wp\/v2\/posts\/18733\/revisions\/18734"}],"wp:attachment":[{"href":"https:\/\/www.trips-group.com\/en\/wp-json\/wp\/v2\/media?parent=18733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trips-group.com\/en\/wp-json\/wp\/v2\/categories?post=18733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trips-group.com\/en\/wp-json\/wp\/v2\/tags?post=18733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}